A TOSTITOS BREATHALYZER?
In strange DUI news, Tostitos, yeah, the corn chips, is marketing a limited-edition “Party Safe” version of its Tostitos chip bag that …. get this: serves as a breathalyzer. Well, not really a breathalyzer but the bag contains a sensor that will detect alcohol on a person’s breath. If the sensor detects alcohol on the person’s breath, the bag’s logo design that includes a green circle will turn the circle red with a warning message “Don’t Drink and Drive.” An Uber code, which can be tapped by a smartphone to send out a driver to the location (using near-filed communication technology) will also appear on the bag. And in order to entice the drinker to call Uber instead of driving, the Uber code includes a discounted Uber ride. Gimmicky, you bet. But Tostitos (and Uber) may be on to something.
While this particular technology is rudimentary and doesn’t actually measure the blood alcohol content, as a breathalyzer does, it does detect whether there is alcohol on a person’s breath. You might surmise that the person already knows if he or she has been drinking, but this serves as a not-so-subtle reminder that maybe they shouldn’t be driving. The Tostitos bag was produced in limited quantities specifically for the Super Bowl but might this be a harbinger of things to come?


